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Innovation

Questions as a path to value

Questions as a path to value

By Customer Experience, Innovation, Product Design, Product Development

From time to time we all find ourselves asking, “why is that broken?”, “why is no one doing anything about that?”, “can you believe they haven’t figured that out yet?”.

If you’re asking these questions, there is a strong chance you’re not the only one.

Awareness is not always sufficient for action. And therein lies the opportunity.

Watch for your questions, they can be the spark that lets you change something that truly adds value.