You get bread from the store. You get a tattoo. You can even get fired.
You don’t get a gold medal. You don’t get your dream job. You don’t get the partner of your dreams.
These things you achieve, you win them.
These are the type of thing people strive for, and if they are worthwhile the people doing the striving will likely be smart, talented, driven and committed. The competition will be tough.
If there is something you want, that others do too, what are you doing to win?